In his role, he will assist the league in growing the game across North America by brainstorming marketing campaigns, community engagement, rules of play, events, and social media content. The group will meet with the NHL's Senior Executive Vice President & Chief Marketing Officer remotely throughout the season to share their ideas. He will also attend the 2023 NHL All-Star Game in Florida next February.
Aidan is hoping to pursue a career in sports marketing, and he believes this is a great place to start. Read more about the program here.